About Us
About Us
Grow your business effortlessly with TRACEMATRX’s powerful tools and expert guidance.
Who We Are
Our Mission
To enable small and mid-sized businesses to optimize their sales, marketing, and operational performance through AI-powered insights and actionable tools.
Our Vision
To become the leading partner for franchise owners, boutique fitness businesses, and enterprises looking to harness AI and technology for sustainable growth.
Our Core Values
Who We Serve
Our platform is tailored for:
What Drives Our Clients?
Our clients are ambitious leaders committed to efficiency, profitability, and sustainable growth. They seek real-time, data-driven insights to replace manual reporting and overcome the challenges of disconnected systems. They also recognize the importance of empowering their teams but struggle to find the time for effective coaching.
Obstacles to Growth
- Disconnected Systems – Data silos prevent seamless decision-making.
- Lack of Real-Time Insights – Manual reporting slows down agility.
- Limited Bandwidth for Coaching – Leaders need smarter ways to develop their teams.
Vision for the Future
- Scalable Growth Without Burnout – A clear roadmap to expansion.
- AI-Driven Intelligence – Instant, actionable insights for better decisions.
What Makes Us Different?
At TRACEMATRX, we bridge these gaps with AI-powered solutions that optimize operations,
enhance team performance, and drive measurable success.
AI-Driven Insights & Alerts
- RAG System Alerts: Spot issues before they escalate with intuitive red/amber/green signals.
- Real-Time Dashboards: Instantly track sales, revenue, and team performance.
- Automated Notifications: Get alerts for lead follow-ups, revenue trends, and customer engagement so you never miss a beat.
Our Technology Foundation
- Seamless Integrations: Easily connect with leading CRM and POS systems such as ClubReady, QuickBooks, ADP, and more.
- Custom Reporting Tools: Gain tailored insights for sales, marketing, and operations.
- Predictive Analytics: Make smarter, forward-thinking decisions with our advanced analytics.
Instant Insights, Instant Impact
We simplify data-driven decision-making by delivering clear, actionable insights—so you can focus on what matters most: growing your business.
Tracematrx Success Framework
We don’t just deliver data—we operationalize your success:
Understand
and workshops.
Analyze
and RAG alerts.
Optimize
and lead management.
Operationalize
hands-on support.
Sustain
regular strategy updates.
About Steven Robinson
Founder & CEO of TRACEMATRX
A Legacy of Consulting Excellence
Steve brings over 25 years of success and respect as a consulting professional, with expertise spanning healthcare, advertising, fitness, pharmaceuticals, AI/ML, marketing, consulting, and finance.
Empowering Business Growth
Steve is passionate about helping businesses, franchisees, owners, and account managers uncover their strengths and unlock their potential for growth as omnichannel and digital marketers.
Founding Pursuit Solutions
In February 2008, Steve founded Pursuit Solutions, a company specialising in marketing consulting, technology implementation, and ongoing maintenance support. Pursuit also offered campaign management and marketing analytics services.
Remarkable Growth and Success
Under Steve’s leadership, Pursuit grew to over 85 employees within 7 years and was sold to IMS Health in January 2016.
The Inspiration Behind TRACEMATRX
Steve’s experience as an investor in YogaSix franchises highlighted the challenges franchise owners, account managers, and business owners face in managing their businesses. This realisation sparked the idea for TRACEMATRX, aimed at providing immediate insights into trends and anomalies for franchise businesses.
Reporting Platform
AI-Driven Reporting Dashboard
TRACEMATRX Insights offers an AI-powered reporting dashboard that provides a comprehensive view of key performance indicators. These include:
- Lead management
- Sales conversions
- Revenue source tracking
- Billing and invoicing
Customer Success
Comprehensive Support for Business Owners
Our Customer Success team is dedicated to supporting business owners with:
- Hiring and training staff
- Improving sales performance and customer satisfaction
- Generating ideas for lead generation and social media communication
- Providing overall CRM support
Data-Driven Insights
Optimize Operations and Drive Outcomes
TRACEMATRX empowers business owners to find leads, build networks, and optimize operations.
- Leverage daily reporting for actionable insights.
- Benefit from a team that understands the industry and knows how to achieve desired outcomes.
Ready to Grow with AI-Powered Insights?
Let TRACEMATRX help you streamline operations, improve performance,
and scale your business effortlessly. Get Started Today!
